About

About 605 Media Lab

 

605 is a modern-day marketing and communications laboratory. We don't just spin stories; we launch them into another dimension. With creativity as our catalyst, we craft strategies and campaigns for our client partners with authenticity and intentionality. 

As a virtual team, our expansive network of seasoned marketing and communications pros coast-to-coast allows for a bespoke and customizable approach to every project. We can flex up or down depending on your needs because one-size-fits-all doesn't exist.

Our mission is to put your message in the main event — and to make you look good in the process.

What's in a Name?

 

  • No, we're not from South Dakota.

    While appointment viewing may seem passe in the on-demand age, it remains uniquely significant in a world filled with never-ending messages. It fosters a sense of shared experience and brings people together at a designated time to collectively enjoy an occurrence.

    Our founder's earliest and fondest memory of appointment viewing was when larger-than-life gladiators settled their differences in the squared circle on Saturday nights at 6:05.

    Also, his birthday is June 5 (6-05).

  • Media is what we do. Whether written in words, spoken in news stories, shared on social media, or conveyed through compelling visual content, media is how we share stories and information.

  • A lab is a place meant to foster experimentation, analysis and innovation. In our lab, the science of communication takes center stage. Whether dissecting the impact of emerging platforms or studying the latest media trends, we create, consume, and understand information in the digital age and how your brand integrates into it.

    We're also pretty big music fans, and Lab is a subtle nod to Adam Yauch, founder of Oscilloscope Laboratories, better known as MCA of the Beastie Boys.

About Sammy Eanes

Raconteur, Wordsmith, Orator, Strategist, Believer

Sammy leads 605 Media Lab with decades of experience across various industries, including sports, entertainment, spirits, hospitality, consumer goods, and technology. A highly motivated strategic thinker and innovator, Sammy evaluates, analyzes, and implements results-driven tactics to help everyone, from major companies and industry leaders to small businesses and emerging brands, achieve their core business objectives.

With a focus on public relations, social media, digital marketing, event management, and content development, Sammy has worked with many household names, including Microsoft, Coca-Cola, Wild Turkey, NASCAR, NBC, FOX Sports, DICK'S Sporting Goods, Sugarlands Distilling Company, Monster Energy, Spotify, Monster Jam, Wahlburgers, and more.

Sammy has a B.A. from Virginia Tech and resides in Charlotte, N.C., with his wife Chelcee and pets Charles and Chi.